paidContent Morning Tipsheet 07.07.2010

»  CBS (NYSE: CBS) has teamed up with MediaMind (formerly Eyeblaster) to create a new ad tool called the Video Extender, which is intended to give users more control of how large the want their video ads to be in an attempt to be less intrusive, but more engaging. [Mediaweek]

»  Apple (NSDQ: AAPL) is struggling to deal with increased cases of fraud in its iTunes App Store. [WSJ]

»  Music videos are becoming a more popular venue for product placement. [NYT]

»  One of Nielsen’s top online measurement execs, Manish Bhatia, has left the company as part of a reorg. [MediaPost]

»  Journalists are a little less pessimistic about the prospects for print, advertising and their jobs this year compared to last. [Guardian]