Not long ago, the biggest hurdle for media companies creating mobile content was getting space on a carrier deck. Now with smartphones and mobile broadband, it’s a series of hurdles: getting into the right app stores, deciding between mobile-specific content or cross platform, partnering, pricing when the competition is free, endless iterating. Our first session at paidContent Mobile: Leveraging The Smartphone Boom, July 20 at Columbia University, brings together executives from big media, major league sports, a top start-up and a carrier who deal daily with these strategic challenges and questions…
» Luke Bradley-Jones, EVP & MD, BBC.com
» Jennifer Byrne, Director of Business Development, Verizon Wireless
» Bryan Perez, SVP & GM, NBA Digital
» Kevin Thau, Director of Mobile Business Development, Twitter
As is the case with all of our conferences, paidContent Mobile is a 360-degree event where your participation plays a key role.
If you haven’t already registered, today is your last chance to snag the early rate for $495. After that, the price goes to $625.
Register today to take advantage of the $495 early-bird rate.
If you’re interested in sponsoring paidContent Mobile: Leveraging the Smartphone Boom, contact our ad department at advertising AT contentnext.com.
Special thanks to our paidContent Mobile exclusive presenting sponsor, Gigya and our sponsors *Bango* and OpenMarket
The hashtag for the event is #pcmobile.