Of Pies And Tarts: Web Earnings Pale Against Print

Some new tidbits for metrics fiends today, from The Guardian’s optimisation and effectiveness head Tim Gentry.

Presenting to an Association of Online Publishers forum, he said online revenue was merely a “tartlet” compared to the larger pie chart of print income.

Guardian News & Media doesn’t disclose its web earnings but, judging from Gentry’s slide, snapped by AOP director Lee Baker, The Guardian’s tartlet is about 15 times smaller than its pie…

That despite Guardian.co.uk’s monthly unique user count being about 130 times greater than its average daily circulation – the same kind of disparity with which most publishers are familiar.

Reports from last year put Guardian digital earnings at £30 million. In September, editor Alan Rusbridger said:

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