Of Pies And Tarts: Web Earnings Pale Against Print

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Some new tidbits for metrics fiends today, from The Guardian’s optimisation and effectiveness head Tim Gentry.

Presenting to an Association of Online Publishers forum, he said online revenue was merely a “tartlet” compared to the larger pie chart of print income.

Guardian News & Media doesn’t disclose its web earnings but, judging from Gentry’s slide, snapped by AOP director Lee Baker, The Guardian’s tartlet is about 15 times smaller than its pie…

That despite Guardian.co.uk’s monthly unique user count being about 130 times greater than its average daily circulation – the same kind of disparity with which most publishers are familiar.

Reports from last year put Guardian digital earnings at £30 million. In September, editor Alan Rusbridger said:

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richard dennys

I was sitting next to the guy who took this photo. More interesting than the “tartlet vs bigger pie” snippet was to hear how their strategy is panning out. Free Api content to web developers, with a view to building even bigger scale and influence. Contrast this with Tom from Times Online who reported no data and outlined their “gated community” approach.

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