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The Huffington Post is making its second acquisition in less than a month, buying up poll aggregator Pollster.com from polling firm YouGov Polimetrix. The deal comes three weeks after HuffPo purchased Adaptive Semantics. In the aftermath of that deal — its first acquisition ever — HuffPo CEO Eric Hippeau told us that the company would be “opportunistic” about acquisitions but wasn’t embarking on a buying spree.
Pollster pulls together the latest political poll results from the big polling firms into its own charts, which provide a quick view on topics like how many people approve of the job President Obama is doing and what party Americans favor in the upcoming Congressional elections; there are also short blog posts with takes on political news.
In a short blog post announcing the deal, Pollster publisher Mark Blumenthal says the deal will “super-charge everything we do” — including improving “the overall quality of our site,” as well as “the power of our interactive charting tools.”
The site ranked sixteenth in traffic among political blogs and news site during the height of the 2008 elections. That put it just ahead of FiveThirtyEight.com, another poll-heavy site, which The New York Times brought in to its own fold last month.
Pollster had previously been tied to Atlantic Media’s National Journal Group. Under a two-and-a-half year old “strategic partnership,” Pollster provided content to the National Journal’s publications, including NationalJournal.com. The Pollster site also prominently featured the National Journal’s flag. As of this afternoon, it has been taken off.