Blog Post

Bookings Low? Google Ad Takes Over YouTube Homepage

On election morning, the Conservatives paid YouTube £50,000 for the UK homepage’s main ad spot. Today, an even bigger ad takeover has gone to… YouTube’s owner itself.

Google (NSDQ: GOOG) is running a massive takeover ad on the YouTube UK homepage in animated Flash, promoting its various World Cup-oriented offerings across Google Maps, Google Search, YouTube and Android…

The ad expands to show this video

YouTube’s UK sell sheet for homepage ads doesn’t give prices, but it’s previously been reported that similarly-sized U.S. ads cost $175,000 plus a further $50,000 spending commitment.

Whatever the price, GooTube seems to see more value in advertising Google than in selling the spot to advertisers.