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Twitter may be in no great hurry to figure out a business model but it has obviously studied the success of Google’s AdWords and AdSense systems closely. Rather than simply amassing an audience and selling impressions, most of its experiments in revenue-generation have focused on monetizing what users actually do on the Internet, like searching for stuff or discussing particular topics. And there are growing signs that they’re onto something, if the NBA’s experience with LeBron James is any indication.