Apple (NSDQ: AAPL) is still allowing Google’s AdMob and other mobile advertising networks to collect data on users in order to deliver targeted ads despite releasing new terms last month that prohibited it.
Apple’s charge of heart may have something to do with reports that the FTC is on their back for anti-competitive behaviors in the mobile-advertising market. Or, it may have to do with the fact that Apple needs those ads so that developers can monetize their applications while its iAd advertising platform gains traction.
Apple’s iAd launched yesterday, and while it’s been successful at signing up $60 million worth of ads, there’s no doubt it can replicate what Google’s AdMob has been able to build up over the past few years in just a matter of months. There’s talk, too, of iAds being slow to roll out.
Various iPhone developers told the WSJ that their new and updated applications are still getting approved by Apple, even though they are using Google’s Adsense or AdMob advertising networks. When Apple changed its policies last month, it said ad networks that are affiliated with mobile devices or mobile operating systems would be prohibited — in particular that would single out Google (NSDQ: GOOG), and perhaps, Microsoft (NSDQ: MSFT), too.

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