Ziff Davis Staffs Up With New SVPs Zucker, Harsh


New Ziff Davis CEO Vivek Shah is pinning his business plan for the digital-only tech publisher on a mix of database marketing, advertising and subscription — and adding two senior execs to help. The company plans to announce today that Bennett Zucker is joining as SVP/GM of Data Solutions, focusing on mining ZD’s rich data on purchase intent (stressing strict privacy guidelines, of course), along with Anurag Harsh as SVP-Strategic Business Development.

Zucker most recently has been consulting on targeting for Netezza, MediaMath and PubMatic, among others; before that, he held senior positions at Acerno, Right Media and Tacoda. Harsh most recently was group VP, Marketing, Syndication and Networks at IDG; prior to that he was at CBS (NYSE: CBS) and CNN. They’re the first key hires since Shah and Boston-based investor Great Hill Partners bought the assets of Ziff Davis, including flagship PCMag.com,last month.



I have to assume that someone who graduated from a school of journalism wrote the first sentence to this piece.

egad! Make me throw up!

That’s why journalists are dying on the vine.

Staci D. Kramer

You assumed wrong. Maybe that will help you feel better.

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