McClatchy Makes A Deal With Social Shopper Groupon

Friends Shopping

McClatchy (NYSE: MNI) Chairman and CEO Gary Pruitt has emphasized the newspaper publisher’s preference for ad support over paywalls, so affiliate sales revenue seems like a natural area for the company to pursue. The owner of The Miami Herald and The Sacramento Bee is doing just that through a partnership with local social shopping site Groupon. The collaboration begins with Groupon distributing content about shops and deals that are only available to 28 of McClatchy


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