Blog Post

The iPhone 4 Missteps

It’s easy for the fanboy in me to get excited, enthralled and simply out of control fired up for a new piece of hardware. I’m the guy who you will find camping out overnight for Mac OS updates, so the iPhone announcement had me jumping up and down when the first photos appeared back in April. I’ve read over 300 blog posts from pro and amateur bloggers recounting what they think of iPhone 4 and have come away with what I feel are the biggest missteps Apple (s aapl) made with this product.

It appears that, for the first time since the hockey puck mouse, Apple let design win over function. Apple bashers would argue that this is the case for every product but the design of products like the 27″ iMac, MacBook Air and iPad show that Apple has successfully merged technology with liberal arts in a way that enhances our lives and makes technology more fun and accessible to everyone. The iPhone 4 got the technology right but failed at packaging it in a way that everyone can enjoy without being overcome with gripes and issues that only lead back to the device’s design.


Let’s get one thing out of the way and touch briefly on those pesky reception problems discovered a few hours after the device began shipping. I’m going to take the middle ground and say that Apple is completely correct in saying that this issue affects all modern mobile phones and that holding the phone differently will yield improved results but I also believe that a design mistake was made in how the band was formed where the rubber connection shouldn’t be in a place where most users hold the phone. I am confident Apple will improve this with its 4.0.1 update, but the only solution now is to purchase a case that keeps the user from making physical contact with the band. Reports that Apple was negligent for testing the iPhone 4 out in the field without a secretive protective case (like the one found shrouding the iPhone 4 when it was discovered in a bar in April) makes sense to me.

[inline-ad]I hope this is something that’s easy to fix because asking the user to hold the phone a different way is unacceptable and not something that most people will even think about. When creating consumer products, the user grabs the device, tries to make a call and it drops time and time again and Apple’s refinements in hiding the technical details from the end user means they will just go to Apple and not think of changing hand positions or buying a case.


My first complaint upon seeing the field test unit acquired by Gizmodo was that glass on the back of the device would be a terrible mistake. Glass is glass no matter how strong you make it or how much you enhance its ability to reflect scratches. Glass breaks more easily than plastic and metal. It’s a material only used out of necessity when you must see through it such as a car window or to peer inside of an oven to check on your food that’s cooking. Using painted glass on the back of a refrigerator (where all of those coils are) is not something you’d see yet Apple finds a way to bring glass to the back of the phone. My first thought upon seeing this design decision was joyous as I assumed Apple would finally have resolved and improved the reception of the iPhone 4 because a radio masked behind glass would be a huge improvement over the original aluminum and plastic iPhone back we’ve grown accustomed to but, we all know Apple chose the stainless steel band for that, so the glass is just a design decision that makes the device far more fragile.

It took a little under three hours for the first iPhone 4 devices to shatter from accidental drops and Apple’s only replacing these on a limited basis, so if you drop your iPhone and the pretty glass on the back of the device breaks, you can deal with it or purchase a new iPhone 4 at full price ($599/$699).

The aluminosilicate glass used in iPhone 4 is 30 times harder than plastic. The issue is, it still scratches and it still breaks. Even GDGT editor, Ryan Block has shown that a normal iPhone 4 test unit he had was scratched after a few days of use. It was a poor choice for a mobile phone and one that Apple decided to risk for awe factor.


Moving on, let’s discuss the choice of making the iPhone a perfectly rectangle device with no curve. Curves on the back of devices enhance the feel and handling and you see this on most mobile phones including the Palm Pre which has a terrific feel in the hand in how it feels like you’re holding a stone. Even Apple’s iPad has this curve which makes it easier to grip. By squaring off iPhone 4, Apple was able to make the phone 24 percent thinner than its predecessor but it removed the aesthetic and comfort of holding a phone of the 3G’s shape. The other downfall of the boxy design is that you have no idea what orientation the phone will be when you decide to pull it from your pocket unless you’re keen enough to locate the home button before pulling it out.

Finally, as notes in its design commentary:

I put my iPhone 4 in one pocket of my jeans, and my old 3G S in the other (with the curved back facing out), and you can’t even tell the 3G S is in the pocket, whereas the iPhone 4 is clearly visible.

If you have both handsets, hold one in each hand, then put one in each of your front pockets. You’ll see for yourself that Apple chose design elegance over usability.

I don’t quite agree that it’s an impossible differentiation and extremely noticeable between the two, but it’s something worth noting especially to my friends who opt for tight jeans where the square iPhone 4 design will show through with much more definition than the iPhone 3G/3GS. spoke briefly with Jony Ive, Apple’s VP of Industrial Design of Apple. These quotes from him completely contradicts what I see when holding the iPhone 4.

“So it’s assembled first, the band, and then the final machining and grinding are performed, so the tolerances are extraordinary…. Whatever people’s feelings are about the actual design of the product is of course subjective. But objectively I can say that the manufacturing tolerances are phenomenal. And we determined this, we designed it from the very beginning to meet those goals.”

He continues:

“The best design explicitly acknowledges that you cannot disconnect the form from the material–the material informs the form,” says Ive. “It is the polar opposite of working virtually in CAD to create an arbitrary form that you then render as a particular material, annotating a part and saying ‘that’s wood’ and so on. Because when an object’s materials, the materials’ processes and the form are all perfectly aligned, that object has a very real resonance on lots of levels. People recognize that object as authentic and real in a very particular way.”

Apple has long been applauded for its design and attention to detail in products and regarding the technology that’s built into every iPhone 4, it’s amazing that so much was crammed into such a small package but it’s more clear that design took a front seat and reliability, usability and quality of the iPhone 4 was removed in an effort to please design experts and be ready for display in an art gallery instead of being used day after day as a phone.

It’s a matter of fact that if you drop your iPhone (any generation), the chances of it not recovering from that drop are pretty big, but we’ve long accepted that Apple has the best touch screen because it uses glass, but Apple’s decision to use glass on both ends in a form factor that disrupts knowing which direction the phone is pointing when you pull it out and the decision to place antennae connections where a normal person would hold the phone is frustrating. Apple needs to truly merge technology and liberal arts in a way that my own mother could understand and not in a way that has consumers shelling out $699 just for missing their pants pocket and dropping the phone on the ground.

28 Responses to “The iPhone 4 Missteps”

  1. FivishFunkle

    Wonderful article! All I had to do was step into an apple store, pick up the iPhone 4 and it was clear: not worth it. If you’re looking for a cool new gadget, the iPhone 4 is an upgrade. If you’re looking for a phone the iPhone 4 is a downgrade. The iPhone 4 is the first major step backwards that apple has taken in a long time. I’d love to have the new features of the iPhone 4, such as the front facing camera. However, I’d choose to have a comfortable functional phone over a few new blades in my technological army knife. Fingers crossed that apple will revert back to a design similar to the more comfortable and functional iPhone 3G and cater to the true consumer rather than the wait-days-in-line apple tech-junky.

  2. Damon

    Glass on the phone is GARBAGe!!! CUSTOMER SERVICE SUCKS @ apple…This is coming from someone who has purchased several things from apple. Never had any problems with nothing till now! The phone fell over and glass broke. The jokers want to charge me to fix it!!! For what I feel is a design flaw on their part?!?!?!!?

  3. Besides the reception issue I disagree with this article on everything else. I think the design has already helped me drop this phone less frequently than my 3GS. And plastic looks crappy. Besides the fact that most people just by a case anyway

  4. Jeez how many times are we going to over analyse the iPhone 4? I mean are we running out of things to say or simply saying them again but in a different way? Look if you drop it don’t be surprised if it breaks, that’s your fault not Apple’s. When you take it out your pocket look at it first to see which way is up. Glass scratches, so does plastic so use a bit of common sense and treat it with a little care. All these things are things we do anyway so does it really warrant an article? iPhone 4 was always going to be radically different otherwise we should only expect the innards and software to be updated. It’s a good looking handset and the only flaw is that the band should have been placed at the top or bottom of the phone, anywhere you wouldn’t touch it when in use. If there’s nothing else to say about it then say nothing. It’s getting old reading these types of articles over and over again.

  5. Fitzage

    Most of this is BS, but I’ll ask about the one thing that was really glaring: “drops call after call.”

    Really? I can reproduce the signal issue easily enough on my phone, but I have not yet had a single dropped call. Everything I’ve read online says the same. So I’m not sure where these reports of people having “call after call” dropped are. Could you link it up?

  6. There is a lot of good commentary here, but I have to disagree with at least one thing you wrote:
    “It’s a matter of fact that if you drop your iPhone (any generation), the chances of it not recovering from that drop are pretty big, but we’ve long accepted that Apple has the best touch screen because it uses glass.”

    hat is your empirical evidence for the first part of this statement? The blogs and news stories are full of stories of every generation of iPhone being dropped and NOTHING happening to them. I myself have dropped my iPhones from my shirt pocket–and I am 6’3″– on several occasions and nothing happened. That includes asphalt and concrete surfaces. On Day One with my iP4, I did the same thing. Not even a scratch, and that was before I installed my Invisible Shield. In contrast, we all know about the stories of the Pre and its breakable plastic.

    Can it happen? Of course. But is it the norm? I don’t think so, and I don’t think you’ve backed up your assertion.

    One other area of your review, I think you overstate. I don’t think there is anything either internally or externally contradictory about Ives’ statements. In fact, they make perfect sense to me. And with respect to the squared edge design, versus the rounded back, I partially agree. After 3 generations of rounded back, the iP4 feels different in the hand, and you do have to learn new cues for your fingers when you pull it out of your pocket. But those cues are not limited to the home button. They include the stainless volume buttons, which are on a different face and axis. Not so hard.

    If your jeans are so tight you can see the phone difference, then maybe you’re trying to show something else off, and not working with the right material. ;-)

  7. Aquaman_Tom

    Well, just don’t drop it?… I’m going out on a limb here but you gotta have better respect for your things. Trust me they last longer. Thats why people who sell new unopened iMac G4’s make twice as much as what they originally paid for. Because they respected the design and treated it the same way they wanted to be treated. There’s just something that you feel when you touch an Apple product. Never was going to even consider getting an iPad until I touched it. There was just something about it that made me want it. NO NOT THAT ITS SHINY AND APPLE MAKES IT PC FANBOYS….

  8. Beware of someone promising change. When I saw the iPhone 4 ad and its brash statement: “This changes everything…again,” I thought it a typical marketing exaggeration, but noted there are many fine improvements, most of which are incremental, except for video phone calls. I didn’t know the change included going from one of the most comfortable phones to hold (3G/3Gs) to one of the most uncomfortable, even without having to hold it unnaturally when making a call to keep from attenuating the signal to the point of dropping the call. Sure makes me want to change everything about Steve Jobs’ chair.

  9. Darwin

    “My first complaint upon seeing the field test unit acquired by Gizmodo was that glass on the back of the device would be a terrible mistake”

    My first complaint upon seeing the field test unit STOLEN by Gizmodo was that glass on the back of the device would be a terrible mistake.

    There, fixed it for you.

  10. Darwin

    Pretty poor commentary.
    As others have pointed out your “glass Is glass” comment is just ignorant.
    Saying you wouldn’t want to drop it is true of any smartphone. Duh.
    It’s $199 to repair it as some else already pointed out. You could have at least gotten this right.
    I like the look and fell of the design very much. Unless you are wearing skin tight pants the squareness and edges will not be obvious because the phone is so slim.
    The construction and fit and finish quality is dramatically better than any Android phone including my HTC Incredible.
    The iPhone 4 does NOT scratch easily at all.

  11. Antiprotest

    “Even Apple’s iPad has this curve which makes it easier to grip.”

    • I thikn the iPad would be easier to grip without the curves.
    • Agreed. I hate the iPad’s curved back. I love my iPad, but the first thing I said when I saw the new phone was: I wish the iPad was shaped like that.”

  12. Why are so many people bothered about the glass back. Every one is happy about the glass front as it’s the best touch screen. So if u drop and break the front screen how much more bothered is any one going to be if the back broke too. And the last comment is so right about the back being flat being good so u came use it flat on a desk.

  13. First, please include me in the category of those extremely satisfied with the iPhone 4 design. Maybe that’s because I upgrade from the iPhone EDGE – which had a flat back and was severely outdated – or maybe it’s because I haven’t experienced any of the [in the minority of all iPhone 4] flaws outhers less fortunate have.

    But I have a question for those complaining about this supposed flaw of a glass back.

    Why hasn’t anyone complained about the front glass getting scratched or breaking when they drop it? If the back scratches, get a clear cover and cut out the area where the camera lens is. If the back breaks so easily, then why hasn’t someone dropped their iPhone 4 and had the front broken instead?

    Just wondering….

  14. Christopher Holland

    The complaints over the new flat form leave out one major problem with the previous curved form: have you ever tried to put your iPad or iPhone 3x on the table and use it. It’s annoying. As you touch and point the thing rotates, spins, rocks and rolls around. The new new flat form doesn’t do that. You put it down and it stays put as you use it. Nice.

  15. To analyze the durability of the glass back of the iPhone 4G, you need to look at units of measurement that make sense. The hardness and tensile strength ratings for the Corning aluminosilicate Gorilla Glass are impressive, but they are ultimately useless when it comes to impact resistance. What’s more important is the brittleness of the material is and how it reacts to impacts.

    I searched the Corning website and couldn’t find a published value for the Izod Impact Hardness of Gorilla Glass, which would be great for impact resistance comparison. However, a value for Fracture Toughness is published: 0.7 MPa m^1/2.

    I believe the back of the iPhone 3G and 3GS is made of polycarbonate. Polycarbonate has a Fracture Toughness in the range of 2.8 to 3.2 MPa m^1/2. Using the lower value of 2.8, polycarbonate has 400% higher fracture toughness as compared to Gorilla Glass.

    In my opinion, Apple made a poor decision and sacrificed catastrophic impact resistance for aesthetic gains. I’m not nearly as concerned about the scratch resistance of the back of my phone as I am about impact durability, so I believe it to be a poor decision.

  16. In the six days I’ve had my iPhone 4, I have experienced not one, not two, not three, but NONE of the problems the blogosphere is abuzz with. Did I get the one perfectly constructed iPhone 4 out there? I seriously doubt it.

    To make a blanket statement about the iPhones “failing” of form over function is journalistically irresponsible. I’m willing to bet the majority of iPhone users are not experiencing these problems either. I blame spotty reception on the iPhone’s ONE major flaw, and that is its exclusivity with AT&T. I have been in plenty of places in the last six days with my fingers in the “death grip” on the phone and experienced zero signal loss.

    I also seem to have that rare superhuman ability of not dropping my phone. When I take it out of my pocket, I’m careful. When I place it on a surface, I’m careful. When I use it as a camera and show it off to my friends, I’m careful. And thus far, after some pretty heavy usage and placement on a variety of questionable surfaces, I see no scratches or major defects in the glass.

  17. Adam, lovely writing as usual – I’ve been using a HTC Desire since launch, but am now finding little kinks in its OS and it’s Apps, and I’ve come to this conclusion.. it’s just NOT a iPhone4! 2 weeks ago I paid ‘over the odds’, well the asking price of a unlocked iPhone4 being sold on Apple UK’s store and bought it, without even seeing a or holding a demo model in a store.. then yesterday, in a local O2 mobile phone store, I spent almost 20 minutes playing with their demo iPhone4’s, and I suddenly connected to it (which I don’t do using my HTC Desire right now). The design of it is.. fantastic. The 5x zoom on the camera is great, so too is the speed of the iPhone’s OS. Apps run damn quick and I found using it better, than my ‘current HTC phone’. Form and function is what Apple are about, and their latest phone is a great move, and I know it will start to blow against the latest Android phones in the cellphone market.

    Next week, my iPhone4 will be delivered to me, and I can’t wait to use it… oh, and drop my HTC Desire (;

  18. I think the iPhone 4 feels better to hold somehow than the 3G. Of course, even though I like the aesthetics better and it feels nicer in the hand to me, I still fear dropping it after seeing some of those mortifying stress test videos!

  19. Worst case, Apple charges $199 if you break your glass, and NOT the full price of the phone. It happened to me – my fault – and both on the phone and in person that’s the price they quote.

    However, in practice, I went in yesterday and they just handed me a new phone. So your mileage may vary, but you’re not going to be paying full price for a brand new device.

    Also, just wanted to say I love the new design, I don’t mind the rough edges that Ive went with, but I do think the metal band should extend to the glass edge. That would have kept mine from cracking!

  20. 44Degrees

    I completely agree with whats been said. When the iPhone 4 first came out I didn’t get that “Wow!” rush through my body. I wasn’t blown away by it in any shape or form.

    As time went on I began to pick up on these little flaws that you’ve mentioned and other niggles. I think the biggest problem for me (and it’s waaay bigger than a niggle) is I get my old 8GB 3G out that’s scratched, damaged and has lived a hard two year life, compare it to the new shiny 4 and think “Why?”.

    “Why would I switch when my 3G has never let me down, I never asked more from it until the 4 was released so why do I suddenly need all these features the 4 offers?”

    The biggest problem is that I don’t think Apple really pushed the concept of the iPhone 4 far enough. They played it very safe by adding what customers wanted or whinged about with previous iPhones, rather than reinventing it and creating another revolution like they did with the first iPhone and the iPad.

  21. I love the feel of the new shape, I prefer glass over plastic (you don’t think plastic scratches or breaks?).

    I get it. You’re the one apple blog that dares to criticize the iphone. OMG. But it’s a ridiculous article that confuses opinion with fact and selectively pulls out quotes that back up your opinions.

    Also, absolutely sucks.

  22. Charles

    John Gruber had a good point about the lack of curves…while it may not feel as good as a phone, it works a lot better as a camera. I, for one, hated using my 3G as a camera, not just because it took crappy pics, but because I was so scared it would squirt out of my hands because of the curve. Yes, I understand the iPhone is a phone first, but with the inclusion of FaceTime and HD video, the camera functions just got a whole lot more important.

    As far as the glass decision…so much of what happens when a phone is dropped is luck. I have yet to see conclusive evidence that the iPhone 4 fares worse when dropped than a 3GS. And the plastic on the last 2 gens scratched if you looked at it wrong. Personally, I thought the glass front fared better re: scratches than the plastic back.

  23. Very nicely written! If you don’t mind, I will be quoting you on my blog because there are several people that tend to think that glas can only be scratched by diamonds. You have provided great insight into the iPhone 4 and carry some of the same gripes that I have. As a matter of fact, I’m on my second iPhone 4 because my first one died. I hope you take a look at later on today to check out my blog post.

    Thanks so much for a great article.

  24. Bat Dad

    There are a lot of things wrong with this post. Glass is NOT “glass no matter how strong you make it.” If, for example, it’s stronger and more scratch-resistant than plastic, then it’s stronger and more scratch-resistant than plastic. Hammering it for its molecular content instead of its performance is absurd. Of course there are reports of damage from drops – of course there are. The question is whether they’re – you know – actually more damage-prone than comparable a plastic phone, the iPhone 3G/3GS. You don’t know the answer to that yet. That’s your answer – you don’t know. All you can say is that “it still scratches and it still breaks.” So does plastic.

    As for the flat back, there are trade-offs between aesthetics (which you seem not to understand very well) and functionality (detecting orientation by touch). I have no doubt that if you say orientation is difficult to determine by touch, then it is so. But the aesthetic trade-off is subjective, as Ive said in the quote you reproduced.

    You claim that design sacrificed “reliability” but offer no justification at all for that argument. Perhaps in a follow-up you’ll explain how a flat back impacts reliability, as opposed to durability.

    The comment about Apple’s supposed appeal to design experts and museums as opposed to real ‘muricans really gives the game away. So go buy a Nokia or an Android then – you’ll save a lot of money if design is unimportant to you.

    BTW, I’d have said something about the iPhone’s proximity sensor if I were on the topic of actual – as opposed to theoretical, unproven, or made up – design flaws.