This is simply amazing. At the risk of being labeled a fanboy by Dvorak, one simply has to give credit where credit is due. The only question is who deserves the lion’s share of the credit: Apple or Majek Pictures?
When Steve Jobs announced that the new iPhone 4 would have HD video capabilities, and that Apple would be releasing iMovie on in the App Store, everyone’s first impression was that the Flip was dead. What was not expected was that within the first few days of the product being available to the public, such a well put together movie short would be comprised entirely on the iPhone using the new iMovie App.
If you have not already seen this, you have to check it out for yourself. “Apple of My Eye” is a movie short shot and edited entirely on an iPhone 4. That’s right, full production on the iPhone. Watching the behind the scenes clips that follow the short, you will see that the folks over at Majek Pictures do have skills. They did have some sophisticated rigging that was used to maneuver and hold the iPhone steady, but still. In an exhausted testimonial, the editor Anna Elizabeth James admitted that it only took her fourteen hours of tedious pinching and tapping to get the whole thing done. Perhaps she should have checked out TheAppleBlog first to understand what the potential health risks were before she started. All the same, I am glad she didn’t.