Amazon (Finally) Buys Woot; Who's Next?

Woot depicts its acquisition

Woot, the O.G. daily deals site, has been bought by Amazon. In an irreverent (as always) letter announcing the acquisition, Woot CEO Matt Rutledge did not disclose terms of the deal but said the Carrollton, TX company would stay mostly unchanged, operating independently like other Amazon acquisitions Zappos and Audible. “[W]e plan to continue to run Woot the way we have always run Woot – with a wall of ideas and a dartboard.”

“We’re still going to be the same old bottom-feeders our customers and readers have come to know and love, and each and every one of their pre-written insult macros will still be just as valid in a week, two weeks, or even next year. For Woot, our vision remains the same: somehow earning a living on snarky commentary and junk.”

Woot started in 2004 and has had a consistent audience, with about 2 million uniques per month according to Compete. Amazon had reportedly put $4 million into the company in 2008 and had a right of first refusal on any acquisition offers.

Amazon has always been an acquisitive company, and we wonder how soon it will be before it chooses other selections from the Commerce 2.0 category of Groupon, Gilt Groupe, Blippy and their many, many competitors. Who do you think is next?

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