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Google Adds New Personalization Features To Google News

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Google’s long-rumored redesign of Google (NSDQ: GOOG) News is finally a reality. The company is releasing a new look, which includes ways for users to personalize the site. It’s now centered around a “stream of headlines” which are automatically adjusted to a user’s interests. Google doesn’t say how it is coming up with the automatic suggestions, but users will be able to adjust them by specifying subject areas they are interested in. Visitors will also be able to indicate what news sources they want to see more — or less — content from.

The changes come as other major news sites, including and, have added new customization features for users as part of their own recent redesigns, but haven’t made them a centerpiece.

Other changes to Google News are more minor, including much-needed sharing features, so that users can share articles with friends via social networks and e-mail. A spokesman tells us the redesign is “rolling out over time and won

2 Responses to “Google Adds New Personalization Features To Google News”

  1. I agree. It’s cluttered and a weak comparison to the features implemented by Yahoo News a long time ago. It pains me to compliment Yahoo, but there you go. After giving it some initial test runs, I won’t be returning.

  2. seethelunatic

    And the new layout is as stupid as possible.

    No, wait, the layout is just a bad idea (though, as feedback from when they were testing was universally negative, going ahead with it was especially stupid.)

    What was as stupid as possible is the lack of an opt-out button. After the Buzz fiasco and the pictures on the homepage fiasco, you’d think Google could figure out that it should, you know, include opt-outs from major changes? it’s like they got hit by the Moron Stick at the end of 2009, and are spending this year being as idiotic as possible.