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Updated: B2C, Mobile Acquisitions Propelled M&A Volume In 2010’s First Half

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While the economy remains unsteady, things have certainly been looking up for online media as M&A activity shot up significantly over the past year. Surveying deals over the past six months, investment bank The Jordan, Edmiston Group, Inc found that online-related B2B, B2C marketing services, and mobile media accounted for 74 percent of total deal activity in the first half of 2010.

Update: As usual, investment bank Petsky Prunier came out with its deals data review a few hours after JEGI. The firm tracked 224 transactions in Q2 and found that the Marketing, Information and Digital Media industries did 11 percent more deals compared to the same period last year. The collective value of the acquisitions it counted increased 39 percent