Hulu Launches ‘Plus’ Subscription Service

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Hulu has officially announced its long-awaited subscription service, giving some users access to more shows and a wider range of content, which they’ll be able to watch on multiple consumer electronics devices.

In the blog post announcing the service, Hulu CEO Jason Kilar wrote, “Hulu Plus is not a replacement for Hulu.com. Hulu Plus is a new, revolutionary ad-supported subscription product that is incremental and complementary to the existing Hulu service.” That includes more content and availability across more devices.

The new service, called Hulu Plus, is designed to allow Hulu’s fans to watch all their favorite shows whenever they want to, on multiple devices. The service expands the availability of shows from just the most recent trailing episodes to include full seasons and even back catalog of video content. As a result, fans that want to start watching new shows aren’t stuck jumping in in the middle of a season, and should be able to watch from the beginning.

The service will also have access to a wide range of past shows that are no longer on the air, including full runs of shows like The X-Files, Arrested Development, Ally McBeal and Buffy the Vampire Slayer, as well as previous seasons of shows like Grey’s Anatomy and Desperate Housewives.

Unlike Hulu’s free, ad-supported service, Hulu Plus will also be available on a number of consumer electronics devices. The service is launching on Samsung Internet-connected TVs and Blu-ray players, enabling users to stream the service in their living rooms. The service is also launching with a free iPad app and an iPhone app that will allow users to watch videos over 3G or WiFi networks. in addition, the company plans to add support for Sony’s PlayStation 3 and Microsoft’s Xbox 360 soon, making the service available on those gaming platforms, as well as Sony and Vizio TVs and Blu-ray players.

For now Hulu Plus is in a private beta, but users can request a preview invite at www.hulu.com/plus/.

Related content on NewTeeVee:

Hulu Ready to Take on Netflix for CE Device Domination

Hulu Plus vs. Netflix Instant: Who Has the Advantage?

Related content on GigaOM Pro: Cord-cutting? Hold the Phone (subscription required)

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