Blog Post

YouTube’s Following Hulu On Ad-Skipping, But Not Yet On Subscriptions

The news that Hulu was finally unveiling a subscription service broke during a press gathering at Google’s Chelsea Market. A few minutes earlier, Baljeet Singh,YouTube’s senior product manager was discussing an ongoing beta test of an “ad-skipping” button that the Google-owned video site expects to fully release by the end of the year. The button would allow viewers to stop an ad from playing a few seconds after it starts.

The function is similar to Hulu