Blog Post

One More AOL Change: Longtime PR Head Primrose Switching To Advisor

Two quarters in to life as a public company, AOL (NYSE: AOL) is looking for a new head of corporate communications. Tricia Primrose, the top spokesperson since 2007, is leaving the role as soon as a replacement is found. Primrose, who has been at AOL for more than 13 years, took the lead role in 2007 just after Randy Falco came in as CEO and outlasted him. CEO Tim Armstrong expanded her role and included her as a senior advisor; she’ll stay at the company in an advisory role that is still being worked out. Primrose’s pending departure was announced to the staff just now; Armstrong’s memo is below.

Some people probably will be tempted to make this into a big deal. But Primrose has been in an intense work cycle for years, the most intense parts of it starting just after she returned from maternity leave. During the spin-off prep, her family moved to New York; she has been commuting between New York and Dulles since then. Now she’s looking for some quality family time, and, I’m told, with the spinoff and the 25th anniversary behind them, this seemed like the best time for the change.

Tim Armstrong’s Staff Memo