Mozilla, the not-for-profit entity behind the Firefox browser, knows it’s late to the mobile party. It knows that in Apple (s aapl) and Google (s goog) it has two highly motivated and well-funded competitors. But it also knows how to compete when the odds are stacked against it.
“We are in the first inning of the mobile browser game,” Jay Sullivan, VP of products at Mozilla, said to me. Until recently, Sullivan was Mozilla’s VP of mobile, which saw him help Firefox get a toehold in the mobile arena. The company started with the Nokia N900; it was based on the Linux variant Maemo, which merged with Intel’s (s intc) Mobilin and is now known as MeeGo. It is going to be underlying platform for most high-end phones being developed by Nokia. MeeGo and Android will be two key mobile platforms of focus for Firefox, Sullivan said.
“As a third-party application, we have the brand recognition for people to try us on Android,” he said. “But to succeed we have to do better than native browsers.” If it can build a compelling product that’s better than those of its rivals, Firefox can overcome its slow start, according to Sullivan. Mozilla will introduce the Firefox for Android Browser later this year; desktop synchronization, add-ons and its so-called AwesomeBar are some of the key features that Mozilla plans to include in order to compete against its mobile browser rivals. “Android is where we are going to find out the future,” he said.
Home allows you to get access to your desktop browsing history, open tabs and other such metadata via a cloud-based service, Firefox Sync. I saw an early version of the application when the Mozilla folks visited our office, and it’s pretty impressive.
When I asked Sullivan what he thought of being viewed as a laggard, he pointed out that while Mozilla was not “the hot kind on the block” and that “everything Google does gets a lot of attention,” Firefox is still continuing to grow. Of course, that doesn’t mean it’s safe. Only today news emerged that Google’s Chrome was now the third most popular browser in the U.S. Mozilla has also come under fire from the likes of Blake Ross, a co-creator of Firefox who now works for Facebook.
Sullivan said that Mozilla is paying attention to what others are saying and trying to fix the problems. Much of its focus is on improving stability and boosting performance, while at the same time seeking opportunities beyond the desktop. The recent release of Firefox 3.6.6 is a step in the right direction. The group will release Firefox 4 beta in a few weeks and make the full 4.0 version of the desktop browser available before the end of 2010. And if Steve Jobs thinks it’s OK, maybe Firefox Home will be available on the iPhone before the end of the summer. “We have never retreated from the competition,” Sullivan said. “And we know we have a lot of work to do.”