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Interactive Chart: Where UK Newspaper Websites Get Their Traffic

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Here’s a turn-up for the books – the BBC is already the number-five giver of readers to UK commercial newspaper websites.

The BBC News site sent nearly two million unique visitors to the papers in April, and over 100,000 more clicked from other sites, according to the Newspaper Marketing Agency‘s own online analytics data.

UK Newspaper Website Visitors
UK Newspaper Website Visitors

That means it’s sending almost as many global readers as Microsoft’s Bing search and, amongst non-search sites, is the number-two referrer after Drudge Report. The BBC News site is contributing nearly 2.3 percent of the total unique visitors the sites get from their top 20 sources, the data shows. At home in the UK, the BBC is the top non-search referrer.

After years of criticism, and a stop-start approach to its Moreover-powered Newstracker module, which points readers to related news stories elsewhere, the BBC in March committed: “BBC Online will be transformed into a window on the web with, by 2012, an external link on every page and at least double the current rate of

40 Responses to “Interactive Chart: Where UK Newspaper Websites Get Their Traffic”

  1. Another American sent by!

    MSM (and I’m talking MSNBC to CNN to Fox News) in America is worthless! Good luck finding any MSM support if you’re a Libertarian!

    People of the UK, feel free to rip into NO-BAMA anytime you like, he’s run this country into the ground *even further*.

  2. Tonkin Vet

    Another American sent by

    If American papers were like British papers zippy would never have been elected.! Papers here hide the news if it doesn’t support their political view. You brits publish everything and let the people decide. Hmmmmm…I think there is a TV news network here that does that also.. ;=) Portland, Oregon Vet.

  3. Thomas

    I often use the Drudge Report links to the Sun, Guardian or Independent, because they publish stories about the Obama administration that main stream media in the US won’t.

  4. The Daily Mail and Telegraph are substandard! I want more Guardian links, that’s a great paper.

    But in all seriousness, news in America is no longer news anybody needs to know. News has become a diversion entirely, something to keep people busy reading or draw ratings from watching. It’s boring because it’s mostly irrelevant

  5. Texas Republican

    I came via Drudgereport in the USA…. how could this article go on and on about the BBC when Drudgereport hammered the BBC for visitor sources? Bad journalism… or spin? You averted your eyes from the Elephant in the room! If you don’t know what the Drudgereport is, why don’t you go VISIT IT? What a great idea!

  6. Yet another American via the Drudge Report.

    Journalism for all intensive purposes is dead in American. The veterans in the field have long since killed all objectivity, and the current generation plagiarizes content from existing sources. Why work on a scoop when you can just re-write your competitor’s article 20 minutes after its released? This is just one of many factors that result in the white-washing of the truth and a total blackout on contrasting views. Journalists are experts in the written word, not the topics they cover. It used to be that the research for a news article was a learning process for the journalist, now they feel like they already know the truth before they set out to discover it. The laziness in modern day Journalism only gives us the bare minimum of facts. Sadly, it is this laziness that is killing the traditional print media, not the internet.

  7. I have enjoyed news from England for years since the first Gulf War when the only news we could get on the radio that had any intelligent (sp?) content was from the BBC. As an American, I think that a more global view of the news is a good way to get a different perspective on the matter being discussed. It should be lauded that there are so many links directed towards the British media. Thanks for being there.
    Excellent article.

  8. Cousin Eddie

    Another American sent by

    One thing can be said about British news sources: they do tend to lean left, but they do tend to be brutal and honest when they need to be. That can’t be said about U.S. news sources, who are nothing more than glaring instances of journalistic fellatio for the American Democrat Party. They have abandoned their journalistic integrity, and then wonder why they are bleeding revenue.

  9. Mike Dailey

    Here I am, an American sent by the DrudgeReport to bloody ole’ England.

    BUT, I’m happy for that… WHY? … because our MAIN STREAM MEDIA are soooo FAR to the LEFT, frankly it’s hard to take sometimes. You can’t believe anything with the SPIN they have on everything. You Brits. really should appreciate what Matt Drudge has… he seems to do a good job at thinning out the hogwash.

  10. jamesben

    Drudge Report rules! Love the U.K. papers. While in London last year I bought arms loads of papers and read myself blind. I learned alot about Britian from the papers/tabloids.

    Our print media is committing sepeku before our very eyes with their unyeilding love for the Democrats and Obama – it’s sickening.

  11. misterwax

    Matt Drudge and his staff do excellent work. An occasional error but they quickly clarify and/or retract as required. They are a high accurate world wide service, culling news from every reliable source. They set the standard. You can even find an English version of Pravda publishing an interesting story from time to time.

  12. theoldrang

    The reason for DrudgeReport sending the British (German, Swedish and other countries) papers the readers is simple…

    The American Press refuses to go against the DNC propaganda machine. For the most part, you can not find the NEWS in the dead stream media, on this side of the Atlantic.

    Like the Algore story, and the East Umbria University, Clinton Sex Scandal (all 30+ of them), et cetera, et cetera, et cetera, et cetera…ad nauseum…

    the dead stream media will do everything they can to destroy anything they do not politically approve of, and less than faithfully report it as ‘nothing’ until they have no choice; Then they report about it, lefthandedly.

    Real NEWS stories are not to be found in 95% of American media. Anyone disbelieving that…

    …Is part of what is left watching the media, still buying their paper… and the dead stream is losing them by the millions… (which happened to be printed in a BRITISH left wing paper… not here

  13. Nhprman,
    I’ve covered Drudge Report’s impact on UK news sites more than once and as far back as 2/3 years ago; it’s quite well known.
    The thing that wasn’t well known – not if you listen to the newspapers, who berate the BBC for having online heft and for not linking out enough – is that it’s a major traffic giver, according to these stats.

    Also – domestically in the UK, Drudge Report is nowhere near as influential a referred as the BBC, or anyone else. The figures above are international clicks. In other words, UK newspaper sites get many of their referrals from the US, and many of those from Drudge. Click through to NMA for the UK-specific data.

  14. Maybe it’s me, but this short little online report “buries the lead” and fails to mention the impact the American site is having. It out-refers the Beeb by three times as many clicks. Are you being deliberately obtuse or are you ashamed that an American site (a conservative-leaning one at that) is better at sending Web surfers to UK sites than even other UK sites?

  15. theiconoclast

    So their plan is to close off their content from search crawlers (last paragraph)? Brilliant. After all, Google only provides 45% of their traffic. What company wouldn’t jump at the opportunity to shed 45% of their website traffic, simply by editing their robots.txt file?