WordPress Parent Automattic Buys Daily Blog Prompter Plinky

WordPress parent Automattic has purchased Plinky, a service that tries to help writers overcome writers’ block by providing them with daily writing prompts; users are then encouraged to share their responses. (Today’s prompt: “What’s Your Favorite Summer Memory?”) In a short blog post, WordPress’ Joy Victory says Plinky users will be able to share their answers on WordPress and the company hopes to feature some of the best Plinky responses on its homepage.

This is the latest small acquisition for Automattic, which has raised at least $30 million in funding. The company bought blo.gs, the pinging and blog trackback service, from Yahoo (NSDQ: YHOO) just over a year ago and followed that up with the purchase of spell checker plug-in After the Deadline last fall.

No financial terms were released, although the purchase price was likely very small. Plinky is owned by Thing Labs, which is also behind Facebook and Twitter client Brizzly. Earlier this year, it had said it would no longer update Plinky in order to concentrate on Brizzly.


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