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When The Times debuted its £9.99-a-month iPad edition in May, it launched without any built-in way for readers to pay again for a second month.
That risks leaving many readers out there with old Times editions on their iPad – and having to go back to iTunes Store for the next 28 days’ access. So on Tuesday the paper released an upgrade (1.4) that now includes renewals via iOS’ in-app purchasing mechanism
It’s crucial that early-adopter readers upgrade if The Times is to gain the recurring subscriptions it’s seeking. So it’s encouraging upgrades by offering an additional month for free to existing users who download the new version.
In an email to iPad customers (addresses are requested after initial download), Times Newspapers explains: “As you were one of the first to sign up, we would like to thank you for your support and, as a token of our appreciation, we