iPhone owners in Europe are just as voracious consumers of mobile media compared to American users, according to a new report from comScore.
As in the US, European iPhone users are heavy consumers of mobile content, leading European mobile media consumption. Ninety-four percent use mobile media; 87 percent use applications, and 85 percent browse the mobile internet.

The report also found that while the iPhone currently represents just 4 percent of the overall handset market in the EU5, which includes the UK, France, Germany, Spain, and Italy, it has taken an 18 percent slice of the smartphone market.
Currently, the iPhone has approximately 10 million European users, which represents a 161 percent jump in growth from last year. In Europe, that puts the iPhone
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