Fox Audience Network Reorganizes Sales Team; Cuts About 15 Jobs

Fox Audience Network

News Corp.’s Fox Audience Network is laying off about 15 employees, less than five percent of its employees, as part of a broader reorganization designed to put more emphasis on its MyAds self-serve ad platform, sources tell us. In a memo, which we have posted in full after the jump, Fox Audience Network president Adam Bain says the self-serve platform has “seen terrific success in the past year, and I expect these changes will allow us to better manage and drive further growth within this segment of our business.” He explains that the company is moving the “headcount into engineering and product.” The layoffs were first reported earlier today by TechCrunch.

Everyone,

Earlier today we formalized a number of changes to the Sales and Marketing organization under Marco, that I wanted to share with you. As the role of technology continues to evolve in our space, we have re-aligned our Sales and Marketing groups to better leverage our competitive advantage in self-serve advertising and support FAN

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