Sonic Signs Up Sears to Use Its RoxioNow Digital Storefront

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Sonic Solutions (s SNIC) has signed up another retailer to use its RoxioNow streaming video service, which delivers Hollywood content to a wide range of consumer electronics devices. Sears (s SHLD) has agreed to a multi-year licensing deal through which it will offer movies and TV shows for rental or purchase on the RoxioNow platform.

Licensing the RoxioNow platform will allow Sears to sell or rent digital versions of movies and TV shows on the same day and date that DVDs are available for purchase in retail stores. As part of its entry into the digital video market, the retailer will launch services based on the RoxioNow platform later this year in its Sears and Kmart stores.

The two companies say they will work together to get the service embedded on a number of consumer electronics devices. The RoxioNow platform is already embedded on a number of consumer electronics devices, including LG Blu-ray players and TiVo DVRs. In addition to being able to purchase content on these connected devices, the RoxioNow service enables end users to store those purchases in a “digital locker” that will allow them to access that content at a later time on a different device.

Sears is just one of many retailers Sonic has signed up to use its RoxioNow platform; both Best Buy (s BBY) and Blockbuster (s BBI) are leveraging Sonic’s digital video service for their own white-label digital video services. But Sonic — and its retail partners — face stiff competition from Wal-mart (s WMT), which acquired RoxioNow competitor Vudu earlier this year.

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