North Carolina-based video metadata specialist Digitalsmiths is rolling out the newest version of its video management system, VideoSense 3.0, with new features designed to make it easier for its customers to add their own time-based metadata into their videos. The new capabilities build on Digitalsmiths’ automated metadata and advanced search capabilities to give users a more robust way to tag and navigate their video content.
Digitalsmiths’ VideoSense platform is best known for enabling film studios like Warner Bros. to manage and distribute large video files with advanced metadata and search capabilities attached. The platform does so by scanning video assets, automatically recognizing different scenes, faces and objects in them and creating time-based metadata. With that metadata attached, users can search for scenes with a certain actor in them, for instance.
The latest version of VideoSense takes that a step further by allowing its customers to more easily add their own time-based information. Digitalsmiths director of product management Tim Jones said in a phone interview that the company’s own automated metadata “will only take [customers] so far.” With an improvement in metadata workflow, its customers can save up to 80 percent of the time needed to make their own additions.
According to Jone, customers adding their own time-based metadata may do so to add the names of certain brand products that are shown in videos, which later could be used to improve monetization with targeted advertising based on those products. It could also be used to better control distribution clearance for certain parts of a video.
In addition to the streamlined metadata workflow, VideoSense 3.0 has revamped the look and feel of its platform with a new user interface designed to make regular task management easier. The new UI is augmented by a drop-down menu navigation and right-click menus designed to reduce the number of clicks needed to perform most tasks. VideoSense 3.0 also incorporates a help menu built right into the platform, as well as a pop-out video player to review video assets.
Related content on GigaOM Pro: What Comes Next For the Web? (subscription required)