During Gannett’s last earnings call, CEO Craig Dubow said the company would introduce a subscription model for its USA Today iPad app just after July 4. Of course, Dubow made that statement about two weeks after the iPad’s release, before Apple (NSDQ: AAPL) said it had sold 2 million of them. It was also said without the hindsight that the USAT app would be downloaded over 500,000 times — and that the ad inventory for the app, which is estimated at $50 CPMs, would be sold out as well. But now, the company says its plans on a subscription model are not so definite. It will certainly not be coming right after Independence Day. I spoke with Matt Jones, VP, mobile strategy and operations at Gannett (NYSE: GCI) Digital, following his appearance at an industry conference last week about the publisher’s mobile plans.
paidContent: Gannett’s mobile strategy has been centered around the two iPhone apps for USA Today. What are you concentrating on these days?
Matt Jones: We

{"source":"https:\/\/gigaom.com\/2010\/06\/21\/419-interview-gannett-holds-off-on-charging-for-usat-ipad-app\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_d367bd46c1f1cb836828c130db9e8631","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}