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Interview: Gannett Holds Off On Charging for USAT iPad App — For Now

During Gannett’s last earnings call, CEO Craig Dubow said the company would introduce a subscription model for its USA Today iPad app just after July 4. Of course, Dubow made that statement about two weeks after the iPad’s release, before Apple (NSDQ: AAPL) said it had sold 2 million of them. It was also said without the hindsight that the USAT app would be downloaded over 500,000 times — and that the ad inventory for the app, which is estimated at $50 CPMs, would be sold out as well. But now, the company says its plans on a subscription model are not so definite. It will certainly not be coming right after Independence Day. I spoke with Matt Jones, VP, mobile strategy and operations at Gannett (NYSE: GCI) Digital, following his appearance at an industry conference last week about the publisher’s mobile plans.

paidContent: Gannett’s mobile strategy has been centered around the two iPhone apps for USA Today. What are you concentrating on these days?

Matt Jones: We

2 Responses to “Interview: Gannett Holds Off On Charging for USAT iPad App — For Now”

  1. Craig Duboq

    Matt Jones is a corporate kiss ass. They built a crappy app and now realize that no one will download it even when they are GIVING IT AWAY FOR FREE!!!!