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Content Linking Firm Inform Gets $4 Million

Inform Technologies, which provides semantic search technology to several top media websites, including those of CNN, NBC and CBS Interactive (NYSE: CBS), has raised $4 million in its latest round of funding. The company’s technology lets website publishers automatically categorize their content and add relevant related links to their pages. The company also runs Inform.com, where it aggregates the latest news related to general topics.

The round comes as Inform has made two major hires in recent months; in May, it added former Joost CEO Matt Zelesko as CTO and it has also added Internet Broadcasting SVP Tony Dunaif as its chief marketing officer.

The new cash — which comes from existing backers Spark Capital, the Stephens Group and Oklahoma Publishing Company — brings five-year-old Inform’s total funding to more than $30 million. More details in the release.

4 Responses to “Content Linking Firm Inform Gets $4 Million”

  1. inform.com

    Inform.com

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    Global 112,879
    Alexa Traffic Rank Alexa Traffic Rank
    A measure of inform.com’s popularity.

    The rank is calculated using a combination of average daily visitors to inform.com and pageviews on inform.com over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

    Updated Daily

    United States Flag 56,830
    Traffic Rank in US Traffic Rank in Country
    A measure of inform.com’s popularity in a specific country. The complete list of inform.com’s ranks by country is on the ‘Traffic Stats’ tab below.

    The rank by country is calculated using a combination of average daily visitors to inform.com and pageviews on inform.com from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

    Updated Daily

    572
    Sites Linking In Sites Linking In
    A measure of inform.com’s reputation.

    The number of sites linking to inform.com. Multiple links from the same site are only counted once.

    Updated Quarterly

    25-May-1994
    Online Since

  2. Folks, these guys have been in business since 2003 I believe. I don’t think you can call them a start-up as much as it sounds cute and all.