Why Porn and the iPad Are Key for HTML5


Apple’s move to ban Adobe Flash from its iOS has opened a huge window for any technology that can deliver a top-notch multimedia experience on the iPad and other Apple gadgets. And as I discuss in my weekly column over at GigaOM Pro, porn purveyors are starting to tilt the balance in favor of HTML5.

Increasingly, it looks like HTML5 will inherit the torch from Flash. The emergence of HTML5 is largely being spurred by the iPad and its big, high-resolution screen, which offers a far more immersive (read: porn-friendly) experience than any handset can deliver. So adult sites are moving quickly to re-encode their video content for the new, video-friendly device. YouPorn.com announced a few weeks ago that it’s targeting iPad users by re-encoding its entire video archive in HTML5. Pink Visual has launched a pair of sites (barely safe for work) that offer HTML5 video content for both straight and gay consumers, and the gay site RocketTube was iPad-ready before the device even came to market.

Mobile porn has never found much of a market here in the U.S. thanks to carrier prohibitions and handsets that make for poor platforms to view it. The rise of the iPad will change that, though, providing an easy way for users to access adult content online wherever they are. And there’s no question that demand for online porn is immense: the worldwide adult web industry has an estimated value of $37.2 billion. The rise of the iPad will only fuel that fire.

Developers will eventually find ways to address the content security issues that currently plague HTML5, which will pave the way for the technology to become the premier platform for online multimedia. So while HTML5 may not be quite ready for prime time, the adult content industry is laying the foundation for a very bright future. Internet publishers and online marketers will need to be ready when that future comes to pass. Read the full post here.

Photo courtesy Flickr user PinkMoose.

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