Amazon (s AMZN) is promoting its Video on Demand service with Twitter, offering $10 discounts to users who start following its @AmazonVideo account on the service. According to a tweet from that account, the discount will be available to all Twitter users that follow it over the next week and a half.
The promotion, which runs through June 30, gives users $10 off purchases of certain TV shows that are available through the online retailer’s streaming service. The content, from programmers like NBC (s GE), Fox (s NWS), USA and SyFy, includes shows like House, The Office, 30 Rock, Royal Pains and Battlestar Galactica. To get the discount, users that begin following the AmazonVideo account, or are already following it, will be sent a direct message (DM) with a unique discount code. Codes are good through the end of the month, and are only for use within the U.S.
Twitter is increasingly being used for marketing and promotion, so it makes sense that Amazon is looking to tap into the social network. Especially since so many of its users are tech-savvy, the type of people that would buy a video or rent a TV show online.
We’ve seen Twitter help drive audiences to TV shows like American Idol and Glee, and increase engagement on the part of viewers already tuned into major sporting events like March Madness. There’s no word yet on how successful the Amazon Video on Demand promotion has been for the web retailer, but we have a request for comment in and will update this post with anything we hear back.
Related content on GigaOM Pro: Report: Delivering Content in the Cloud (subscription required)