Machinima.com is looking to capitalize on the massive growth it’s seen over the past year, to that end raising a $9 million round of funding. The financing was led by Redpoint Ventures and comes on top of a $3.85 million Series A funding round from MK Capital and other private investors in late 2008. Along with the funding, Redpoint partner Geoff Yang will join Machinima.com’s board.
The company, which uses video game characters to create short animated films, has seen tremendous growth over the past year, bringing the total number of original shows it now produces to 25 original shows and sending traffic higher by 300 percent. Machinima.com recently topped 1 billion views, and in May it delivered more than 127 million videos to 27 million monthly uniques. In addition to its main website, the company also has a popular YouTube channel, where it’s generated an additional 1.5 billion views.
Machinima.com plans to use the funds to increase the scale of its operations and community, while also building better marketing capabilities around new game releases. The Los Angeles-based company, which was founded in 2000, now has 55 employees.
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