Study: Digital To Be One-Third Of Entertainment And Media Spending In 2014

PriceWaterHouseCoopers’ annual tome on the outlook for the global media and entertainment industry includes a forecast for the future break-down of spending on media and entertainment: By 2014, digital spending will make up one-third of total spending, up from 24 percent last year. The recession, the firm says, only accelerated the shift to digital, with digital spending increasing 10.2 percent and non-digital spending dropping 6.4 percent last year. But with offline spending still accounting for 66 percent of the total even four years from now, the firm says the industry needs to “embrace digital not as a competitor to traditional analog services, but as a complement.” A snapshot: