Streaming Video Game Service OnLive Goes Live This Week

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OnLive, the much-hyped games on demand service founded by Apple (NSDQ: AAPL) alum Steve Perlman, is launching Thursday. The company has promised to let people stream “any game, any time” on their TV via a special “micro-console” or directly on their PC via a browser plug-in, bypassing the need for an Xbox 360, PS3 or Wii.

For now, though, OnLive is starting out on a much smaller scale. It’s only launching the browser plug-in and just over 20 titles will be available. The micro-console and additional games will launch “soon.” The service costs $14.95 a month, although OnLive investor AT&T (NYSE: T) is providing free memberships to select users who sign up during the service’s first month.

The company had had opened a limited beta in September. A constant concern has been whether the company’s servers will be able to cope with tens of thousands of people playing simultaneously, but OnLive says it has been working with Dell to develop custom servers that will let it “quickly scale with the growth of its customer base.”

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