Ooyala Upgrades Its Reporting and Analytics

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White-label video platform provider Ooyala is rolling out new reporting and analytics features aimed at helping publishers to determine where and how users are viewing their videos online. The new platform, which goes live today, provides more than 500 new reports, including local reporting, page-level reports, designated marketing area (DMA) reports and social sharing reports.

Ooyala’s new reporting suite, which is built off the Cassandra database system, now provides city-level analytics, enabling advertisers and marketers to drill down and see viewership trends on a continent, country, region and city basis worldwide. It also breaks down viewership by DMA, making it easier for publishers to sell advertising in defined local markets.

In addition to more local geographic data, Ooyala now has page-level reporting, enabling its users to see how videos perform across various pages on their websites. The analytics suite also has social sharing data, which will let publishers see how viewers are finding their videos, whether it be through social networking sites like Facebook, Digg and Twitter.

Ooyala isn’t alone in updating its analytics suite. TubeMogul also now has city-level reporting, which is already being leveraged by Ooyala competitor Brightcove, as well as other distributors like Blip.tv. And VMIX last month announced an upgrade to its own analytics suite.

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