Blog Post

Yahoo Brings Very Big Ads To Its Log-In Page

Yahoo (NSDQ: YHOO) is bringing ads to its log-in page — which is among the most visited pages on its site but has historically been ad-free. The company says the move provides marketers with a “new premium advertising solution to reach online audiences at mass scale.” The first advertiser is Chevrolet, which is taking over the entire background of the log-in page to push its vehicles. This could be a substantial revenue generator for the company; Peter Kafka notes that similar ad units on Yahoo’s less trafficked OMG.com go for $80,000 a day.

Take a look at the ad, however, and you’re reminded about why Yahoo and competitors like Windows Live and Google (NSDQ: GOOG) may have avoided putting ads on their log-in pages for so long. The Chevrolet ad is so dominant you feel like you’re giving your log-in information to Chevrolet.com and not Yahoo.com. That doesn’t seem to mesh with Yahoo’s stated goal of cutting back on the number of ads it runs on some of its sites — and eliminating others — in order to improve the user experience.

5 Responses to “Yahoo Brings Very Big Ads To Its Log-In Page”

  1. There is so much going on inside this page that I barely found the article!!

    Ads, news links, site links, twitter feeds, comments, etc, etc, etc. I think my brain just exploded from content overload!

  2. anonymous

    I agree with the other two people…as a matter of fact….I almost dont mind seeing the ad as it is large and a nice picture….It would be nice if you would just report information for a change instead of ALWAYS being negative in regards to anything about Yahoo. It is so obvious that you are anti-Yahoo that it really is beginning to make you look like less of a journalist and more of a person that just constantly bombards others with your negative, unfounded opinions

  3. >> The Chevrolet ad is so dominant you feel like you’re giving your log-in information to Chevrolet.com and not Yahoo.com.

    Didn’t feel that… I am skeptical that anyone goes to any portal’s login page directly – you are trying to do something and login page is thrown at you in the middle of that action (in my case e.g. I redirected to yahoo login page when I try to sign in to yahoo to check my mail – it is obvious at least to me that I will be shown a yahoo login screen). It’ll take some getting used to but I don’t think people will think they are at chevrolet or whoever’s page.