By Mark Sweney: The Telegraph’s digital operation the Euston Project, the brainchild of former editor-in-chief Will Lewis, is to be rebranded and relocated to the newspaper’s headquarters in Victoria, MediaGuardian.co.uk can reveal.
The Euston Project, which employs about 25 staff, has been the subject of a strategic review since the abrupt departure of Lewis in May after a dispute over strategic direction with chief executive Murdoch MacLennan.
The division, which had been launched to develop new digital revenue streams, will be rebranded as the Digital Futures division.
“The Digital Futures division will remain a separate, state-of-the-art research and development operation within Telegraph Media Group,” the company said in an internal email to staff sent yesterday, seen by MediaGuardian.co.uk. “It will be moving from Euston and will now be based in the group’s Victoria head office in order to ensure full integration across all TMG’s businesses.”
As part of the review the executive director of consumer revenues, Steve McLaughlin, has been given responsibility for all of TMG’s e-commerce revenues and “delivering an integrated digital plan”.
He will work with Nancy Cruickshank, who was executive director of digital development at the Euston Project, who will take the role of executive director of Digital Futures.
According to the internal email, the Euston Project’s key initiatives have not been hampered by the managerial and structural upheaval and will be delivered on time later this year.
“The successful development of products to be launched throughout the summer and autumn, including Fashion and Beauty, has shown the benefits of this strategy, which will now be adopted across the group,” TMG said.
This article originally appeared in Â© Guardian News & Media Ltd..