Twitter is buying analytics startup Smallthought Systems — an acquisition which it says will help it build “innovative realtime products for our future commercial partners.” That’s likely a reference to Twitter’s forthcoming paid premium accounts, which the company has said will include additional features for businesses, including analytics. Twitter said in mid-April that the accounts were already in beta testing with a “couple hundred companies” but wouldn’t say when they would more broadly launch.
Smallthought Systems is behind Trendly, a service that helps companies track “important changes” in their Google (NSDQ: GOOG) Analytics data. Another Smallthought Systems product, Dabble DB, helps companies analyze their spreadsheet data in different ways.
Twitter says in a blog post that it has been a Dabble DB customer and has also used Trendly. Financial terms were not released; this is Twitter’s fourth acquisition since December.