Blog Post

The iPhone Effect: O2 Ends Unlimited Data, As Three Joins The Party

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

O2 UK is preparing to carry iPhone 4 – by ending unlimited data plans.

The telco’s network has been pounded by data-hungry iPhone users over the last couple of years, for most of which it had iPhone exclusivity, and has suffered a reputational hit from occasional resulting outages.

Now it’s changing its tariffs to these introduce tiered, capped data allowances, starting from the new iPhone’s June 24 release date…

Existing customers will retain unlimited allowance until October. Exceeding the allowances costs £5 per 500Mb, £10 per 1 Gb.

O2’s announcement explains: “97 percent of O2 smartphone customers would not need to buy additional data allowances, as the lowest bundle (500MB) provides at least 2.5 times the average O2 customer

3 Responses to “The iPhone Effect: O2 Ends Unlimited Data, As Three Joins The Party”

  1. I am so eager for the new iPhone, I was thinking about getting iPhone 4 but I guess I will wait for the 5th version, I heard that the version number 4 had lotss of bugs like for example the call would drop randomly etc…

    To be honest, I would be glad If I had unlimited data plan, but you cant have everything you want. Right?

  2. UK’s Tele Coms not keeping pace with demand

    I appreciate that O2 is at least being honest informing its customers. Yet this does not get away from the fact that the telecommunications Companies in the UK are not keeping pace with the huge increased demand for legitimate downloaded products.

    Meanwhile the OFT Office of Fair Trading should halt the miss selling of Broadband by many ISP’s falsely stating unlimited usage when in fact they are not. Businesses are being affected by the restrictions placed on ‘Legitimate Downloads’ of both music and Movies due to low Gig caps. All this at time when new products, which keep markets flowing, are being seriously affected.

    Meantime the UK Government is seeking to criminalize all Net users to gain revenue by the introduction of new Laws. See here for details:

    Signed Carl Barron Chairman of agpcuk