India Ad Net Komli Buys PostClick


Indian ad net Komli Media has acquired Australian online rep firm PostClick. The deal is intended to expand Komli’s reach across the Asia Pacific region, which still has a lot of potential for online ad spending to grow. The combination of Komli and PostClick gives the two companies a reach of over 30 million uniques. Terms of the transaction weren’t disclosed.

Mumbai-based Komli already has a fairly broad global presence, through its offices in New Delhi, New York, Palo Alto, and Toronto, as well as Singapore, Sydney, Melbourne, where PostClick has its satellites.

While the global economic recession in some ways made online ads more appealing to marketers in the Asia Pacific region — in Australia particularly — the amount of actual money being spent remains fairly small. Release

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