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Stats: How Online Video Watching Is Changing

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Two reports out today suggest big shifts in how people are interacting with online video content:

eMarketer says that while online video watching overall continues to increase, streaming and downloading of full-length content — like movies and shows — is increasing at a much faster rate. In fact, the research firm says the percentage of people who watched full-length movies online doubled over the last year.

— Meanwhile, a report in the WSJ suggests people are watching more web content during “prime time.” The WSJ cites a number of video sites, including Revision3,, and, which all say people are either now watching more online videos at night than during the day — or that evening viewing is increasing at a faster clip than daytime watching.

What does it all mean? Both trends indicate that people may be substituting TV watching for online video watching, which has obvious implications for the long-term health of the TV industry (NewTeeVee notes that the old consensus was that online video watching would be complimentary).

In the shorter-term, the changes seem to bode well for platforms like Google (NSDQ: GOOG) TV, which promises to make it easy to watch web content on the big screen in the living room.

One Response to “Stats: How Online Video Watching Is Changing”

  1. doctorstrangelove

    Thus far, there are four scholarly books available on the subject of YouTube:

    The YouTube Reader, (2009) Edited by Snickars and Vonderau.
    YouTube: Online Video and Participatory Culture, (2009) by Burgess and Green.
    Video Cultures: Media Technology and Everyday Creativity, (2009) Edited by Buckingham and Willettt.

    and this one:

    Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press, 2010).

    Table of Contents

    1. Home Movies in a Global Village
    2. The Home and Family on YouTube
    3. Video Diaries: The Real You in YouTube
    4. Women of the ‘Tube
    5. The YouTube Community
    6. The YouTube Wars: Elections, Religion, and Armed Conflict
    7. The Post-television Audience

    Watching YouTube has been reviewed by the Globe and Mail (“Your Fifteen Minutes Have Arrived” Jenefer Curtis).
    Another review can also be found at The Mark (“YouTube in Review”).

    — Dr. Strangelove