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Mobile Ad Wars: Apple’s New iPhone Policies May Single Out Google’s AdMob

Apple (NSDQ: AAPL) has apparently banned mobile ad networks, such as Google’s AdMob, from collecting information like a person’s location to provide more relevant advertising. The move prompted AdMob’s CEO Omar Hamoui to write a blog post this morning saying Apple is being anti-competitive: “The terms hurt both large and small developers by severely limiting their choice of how best to make money. And because advertising funds a huge number of free and low cost apps, these terms are bad for consumers as well.”

Apple’s Steve Jobs said last week that they would work with third parties, and he’s keeping to his word as long as Apple has given written approval of the receiving company, according to new developer terms released Monday. However, the one exception is advertising companies getting the data must not be owned or affiliated with developers or distributors of mobile devices, mobile operating systems, or “development environments other than Apple,” reports Ars Technica. This would affect companies that have both mobile ad networks and handset divisions, namely Google (NSDQ: GOOG), but also potentially Microsoft (NSDQ: MSFT).

The change in policies came after Jobs said last week he was pissed off at companies like Flurry that were collecting information, which ultimately revealed the iPad’s existence before it was announced. UPDATE: While AdMob may have found the new wording upsetting, mobile ad network Greystripe, which is not a handset maker, was completely fine with it. Dane Holewinski, Greystripe’s Director of Marketing, said in a statement: “We are pleased that Apple

One Response to “Mobile Ad Wars: Apple’s New iPhone Policies May Single Out Google’s AdMob”

  1. and we all thought that Microsoft was the Evil………what a shame Apple. Steve tried to do the same back in the 80’s and got burned. I sure hope his desire to own everything brings them down again.