Glam Aims To Challenge DoubleClick With Ad Serving Platform

GlamAdapt

Female-focused lifestyle blog network Glam Media is launching an ad serving platform called GlamAdapt, which it’s billing as a both a potential challenger and partner to Google’s DoubleClick. Openness is something Google (NSDQ: GOOG) has been touting about its ad platforms, and GlamAdapt hopes to take advantage of that, telling agencies that its new ad server can be used alongside designed to be used with DFA, as well as Microsoft’s Atlas and Eyeblaster

loading

Comments have been disabled for this post