The joint venture formed this spring by networks Fox, NBC (NYSE: GE) and ION Media and nine independent station groups to bring mobile digital TV technology to market has announced its interim management team and given itself a name.
The “Mobile Content Venture,” which was announced in April at the NAB Show, joins the three networks with Pearl Mobile DTV, a standalone entity representing nine groups: Belo, Cox Media Group, E.W. Scripps (NYSE: SSP), Gannett (NYSE: GCI) Broadcasting, Hearst Television, Media General (NYSE: MEG), Meredith (NYSE: MDP), Post-Newsweek Stations and Raycom Media. MCV’s goal is to launch a national mobile DTV content service using part of its partners’ broadcast spectrum, though it has yet to announce any agreements with wireless carriers to put mobile DTV receivers in phones or detail its programming plans. The interim Co-General Managers, Erik Moreno from Fox and Salil Dalvi from NBCU, bring a mix of experience in both dealmaking and mobile platform development. More on B&C.