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Tremor Media has struck a deal to begin offering Innovid‘s interactive pre-roll ads across its video ad network. The strategic partnership, terms of which weren’t disclosed, will result in a co-branded, co-marketed form of pre-roll ads available to more than 1,700 video publishers that use Tremor’s ad network and ad serving platform.
Innovid’s iRoll technology allows advertisers to insert interactive objects into videos. With the new joint offering, which the companies call vChoice iRoll, advertisers will be able to increase the level of interactivity available through their pre-roll ads, including the ability to print coupons, view multiple videos and share across a wide range of social networking sites. The unit also has the ability to deliver targeted ads based on demographic and other viewer data. (To see how it works, you can view an ad here.)
Innovid already has a number of premier clients, including NBC (s GE), MTV (s VIA), CNET (s CBS) and Discovery, but the strategic partnership with Tremor will give its iRoll ad unit much broader reach. According to comScore, Tremor is the largest video ad network in the U.S., having doubled the size of its networks over the past year. Tremor will be the only ad network to re-sell the technology, according to the press release.
Tremor has been working to rapidly expand its business, raising a monster $40 million financing round in April that was led by Draper Fisher Jurvetson Growth Fund, with participation from DFJ, Triangle Peak Partners and other existing investors. The company rolled out its vChoice ad format in January and struck a deal with Quantcast in February to provide real-time targeting.
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