Matt Heist is CEO of High Gear Media, a vertical publishing company that focuses on automotive content from professional writers and enthusiasts. Prior to joining High Gear Media, Heist worked at Sidestep.com, and before that, at Yahoo (NSDQ: YHOO).
Yahoo moved a significant piece on the online-content chessboard with its acquisition of Associated Content. That gives Yahoo access to a robust content submission platform in addition to Associated

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