Blog Post

World Cup 2010: The 3-D TV Experience

Football Soccer fans will be able to see the world’s most popular sport like never before during this year’s World Cup in South Africa — if they have a 3-D TV and the right cable or satellite package, that is. Comcast has just joined the list of providers offering 3-D coverage of the tournament.

This isn’t the first event Comcast has broadcast in 3-D, but unlike this year’s Masters tourney, the 3-D comes courtesy of ESPN 3-D, which launches on June 11, just in time for the World Cup. The 3-D excitement will also be available to DirecTV subscribers (who will get access as part of a free upgrade).

Due to the time difference, as the Comcast blog post points out, many people may find themselves taking advantage of the On Demand service, though these games will not apparently be available in 3-D.

Per CNET, 25 matches over the course of the 64-match tourney will get the full 3-D treatment, including the finals. The list of matches below comes from 3-D TV Reviews, which isn’t happy about the lack of England games being covered:

11 South Africa v Mexico
12 Argentina v Nigeria
13 Gemany v Australia
?14 Netherlands v Denmark
15 Brazil v Korea DPR
?16 Spain v Switzerland
17 Argentina v Korea Republic
18 Slovenia v USA
?19 Netherlands v Japan
20 Brazil v Ivory Coast
21 Spain v Honduras
21 Nigeria v Korea Republic
?23 Ghana v Germany
?24 Slovakia v Italy
?25 Portugal v Brazil
27 Winner group B v Runner-up group A
28 Winner group E v Runner-up group F
28 Winner group G v Runner-up group H

?2 Quarter-final
?3 Quarter-final
3 Quarter-final
6 Semi-final
7 Semi-final
10 3rd place play-off
?11 Final

The US isn’t the only nation broadcasting 3-D — Australia, as just one example, will have access to 3-D coverage from both Fox Sports and local broadcaster SBS.

The event could be a major factor in driving 3-D adoption in the home, though only 15 percent of consumers polled in April thought they would be buying a 3-D TV anytime soon.

We’ll update this post with more 3-D details as we have them.

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