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WSJ To NYT On Slogan Steal Accusation: Are You Serious?

The WSJ has responded to the NYT’s cease and desist order regarding the Dow Jones’ paper’s use of a tagline the NYT says is rightfully theirs. The letter, a copy of which was obtained by paidContent, is a very cheeky response from Jennifer Jehn, WSJ’s SVP of marketing, says that they had every legal right to use the disputed slogan,

5 Responses to “WSJ To NYT On Slogan Steal Accusation: Are You Serious?”

  1. David apologized to me today via email, writing: ”Hi Dan, I didn’t see your email as it was in my spam folder — and I similarly ignored this link when you sent it, thinking it was spam. And I do apologize for ignoring your message, as it would have been very useful. Anyway, despite your hyperbolic tone, I appreciate you reading so closely (In any case, my wife is the one who pointed out the typo and I did thank her very much.). In the meantime, I thought it might be helpful to point out that you have a typo in your comment…

    ”it’s all over the Net now and causing embarasment….”

    But hey, typos happen! I certainly won’t hold it against you! I hope you have a pleasant day and again, thank you very much for reading!

    Best regards,

    David Kaplan

  2. Dan E. Bloom

    David Kaplan made a huge typo on his follow up report today, saying at first that the WSJ wrote “get rise out of you” when in fact she said “get a rise out of you” and it’s now corrected, but David, how did that gaffe get into your original post? it’s all over the Net now and causing embarasment to the WSJ and Ms Jehn and you do not even apologize for the gaffe here at PC at all. Why is that?

  3. RalphF

    Agree with you Bob. Ms. Jehn’s (WSJ) response is ludicrous and insulting. Theft is theft and being a smartass about it doesn’t make you cute or make it okay. My goodness how the WSJ has fallen. How does a response like this ever get the greenlight? WSJ used to be such a respectable institution. I guess it’s time for me to go Financial Times.

  4. Bob Smith

    Funny how WSJ seems to go on the offensive when they were the ones who stole the campaign slogan in the first place, including suggesting that NYT in fact “stole” the slogan in the first place since its a jab at WSJ (isn’t that what competitive marketing is anyway?). This is good theater though either way.