VMtv Sale: Virgin Gets Sky VOD, Interactive Sports, Online Carriage

Virgin Media

Let bygones be bygones…

After several years of animosity, BSkyB (NYSE: BSY) is buying the wholly-owned channels from VMtv, Virgin Media’s content-making arm, for £160 million, in a deal that results in landmark, wide-ranging digital and online cooperation between the two operators

Secure channel carriage: A far cry from 2007, when disagreement over channel carriage fees saw Sky pull its basic stations from Virgin Media (NSDQ: VMED), the deal brings a new wholesale agreement in to place for basic Sky channels on Virgin.

Sky HD on VMED: The deal means Virgin has the “option” of carrying any of Sky

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