VMtv Sale: Virgin Gets Sky VOD, Interactive Sports, Online Carriage


Let bygones be bygones…

After several years of animosity, BSkyB (NYSE: BSY) is buying the wholly-owned channels from VMtv, Virgin Media’s content-making arm, for £160 million, in a deal that results in landmark, wide-ranging digital and online cooperation between the two operators

Secure channel carriage: A far cry from 2007, when disagreement over channel carriage fees saw Sky pull its basic stations from Virgin Media (NSDQ: VMED), the deal brings a new wholesale agreement in to place for basic Sky channels on Virgin.

Sky HD on VMED: The deal means Virgin has the “option” of carrying any of Sky



I do am very disappointed to discover that VM do not offer the sky sports interactive service and am promptly cancelling my subscribtion and moving to sky


Still no sign of the Sky Sports Interactive capability on VM – is it planned soon?

Like many others, I am paying extra for Sky Sports, and this should include their additional programming on the Sports Interactive (e.g. Football, Golf)


Are you sure the acquisition includes Virgin Media share of UKTV? If it did that would mean Sky and BBC were JV partners


BSkyB have not acquired Virgin Media’s share in UKTV. This was not put up for sale as the company felt it unwise to sell while the future of BBC Worldwide was being debated. At the time BBCWW was subject to the Digital Britain review.

The channels which have been sold in this deal are Living, Living It, Challenge, Challenge Jackpot, Bravo, Bravo 2, and Virgin 1.

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