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The deal brings 117 major artist sites — like AliciaKeys.com and GossipYouth.com — to MOG’s network, which historically has been mostly made up of blogs. (The company also has a relatively new music streaming service).
CEO David Hyman tells us the Sony Music sites reach about 6 million unique monthly users — which means the size of MOG’s ad network is increasing by about 50 percent. Sony Pictures had previously managed ad sales for the Sony Music sites.