New YouTube Toolkit Makes It Easier for Politicians to Pester Voters


Are you a politician looking to social media tools as a way of getting your message out? Well it might be time for you to check out YouTube’s (s GOOG) You Choose 2010 Campaign Toolkit.

As announced today on the YouTube blog, any politician can apply for a Politician Channel (enabling longer videos), engage with voters via the Moderator platform and track video performance with YouTube Insight. That’s the free stuff, but there are also paid campaign tools that allow politicians “to reach viewers with political ads, just like on TV,” according to the blog post.

There is also a “new and improved” Google Campaign toolkit that offers AdWords on top of other Google tools. And these advertisements, both on YouTube and Google, can be targeted by geography, thus ensuring that someone running for the Santa Monica city council won’t be blasting their video ads in Chicago.

Note that making an amazing video isn’t a guarantee that you’ll win. That’s what Dale Peterson just found out — despite the killer ad below, he came in third in the GOP primary for Alabama’s Ag commissioner yesterday.

But that doesn’t mean a viral video won’t work for you — you just might avoid clutching a shotgun while talking about your opponents. A tool is only as good as the person using it, after all.

Related GigaOm Pro Content (subscription required): New Use For Web Stats: Finding Hot Markets, Offline


Dr. Strangelove

Thus far, there are four scholarly books available on the subject of YouTube:

The YouTube Reader, (2009) Edited by Snickars and Vonderau.
YouTube: Online Video and Participatory Culture, (2009) by Burgess and Green.
Video Cultures: Media Technology and Everyday Creativity, (2009) Edited by Buckingham and Willettt.

and this one:

Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press, 2010).

Watching YouTube has been reviewed by the Globe and Mail (“Your Fifteen Minutes Have Arrived” Jenefer Curtis).
Another review can also be found at The Mark (“YouTube in Review”).

Table of Contents

1. Home Movies in a Global Village
2. The Home and Family on YouTube
3. Video Diaries: The Real You in YouTube
4. Women of the ‘Tube
5. The YouTube Community
6. The YouTube Wars: Elections, Religion, and Armed Conflict
7. The Post-television Audience

— Dr. Strangelove

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